7 Types of Visual Content Virtual Assistants Should Share on Social Media
The main goal for virtual assistants on social media is to create compelling content in order to reach their ideal client. Most visuals will get shares on social media simply because they are attractive and interesting, and around 70% of the world population are visual learners. However, some visuals are more shareable than others. Here are 7 types of visuals virtual assistants should share on social media to ensure they get good engagement.
- High-Quality Images of Your Products and Services
Seeing is believing, so good images are a must if you want to grab the attention of your ideal client and get your target audience to understand who you are and what you do. Use them on your social accounts and in your emails.
- High-Quality Stock Images
It is okay to use royalty-free stock images in your marketing if you really do not have any in-house images to use. Try pexels.com (https://www.pexels.com/) for a great variety of royalty free images. Stock images are usually very attractive because they have been created by professional photographers. Use them for memes, overviews of your company, to support content you wish to publish on your site or blog in your newsletters and on social media.
You can also use them for Facebook ads, which require a high-quality image. If you are going to buy stock images, be clear about the exact nature of the license you are buying and what you are allowed to use it for.
Clever memes with good images are hugely shareable. You can use a free meme maker online that has popular backgrounds like Lord of the Rings and Grumpy Cat, or you can upload images to make yours from scratch. Since you will be using them for business purposes, be sure to demonstrate good taste and avoid being offensive. Add your URL to every meme you create, this is a must!
Note that Facebook has created a meme maker that turns your status updates into a meme. You can choose various backgrounds. However, using the meme maker will mean there are no words on the post, making your content unsearchable. This being the case, it is best to upload a meme from your computer and put a keyworded description or comment as well.
A lot of people are interested in how-to content. In fact, around 75% of those on YouTube are actually eager to learn, not just be entertained. Screenshots and/or screen capture videos that show common processes or tricky techniques can be ideal and put you on the map as an expert. Be sure to give a description of what is being illustrated in the screenshot.
Videos are hugely popular, and sharing them is a very common activity on the internet. Facebook’s CEO Mark Zuckerberg has said he believes almost all Facebook content will be video by 2020, and they are setting things up for this in a number of ways. You can now upload videos directly to Facebook, and use Facebook Live to broadcast your content.
YouTube also offers uploading, and Live if you have at least 1,000 subscribers to your channel. The live format is handy for hosting webinars live, by being able to make the event available to those who might have missed it. Keyword your title and description and your videos will be discoverable. Don’t forget to ask for likes and shares.
- Slides and Presentations
Slides with interesting facts and figures are always in demand. PowerPoint presentations are essential for most modern businesses. Share individual slides on social media. Share your presentation on SlideShare.net, now owned by LinkedIn for higher visibility and discoverability.
Infographics are another way to present information in a way that your audience will be willing to share it. Use colors, images, and font types and sizes to make your infographic stand out. Canva (https://www.canva.com/) has a great selection of infographic templates that are fully customizable or you can make one from scratch.
Use these types of images regularly to get as many shares as possible on social media. Remember the aim of the social media game is to educate, inform and teach your target audience. Get that right and your ideal client will be taking notices of you sooner than you think.
Janine is the founder of The VA Finishing School, an online school & Facebook Group dedicated to helping new & aspiring virtual assistants to build a business they love with courses, resources, and training.